About Us
Mystery Shopping is a process in which a person visits a retail store, restaurant, bank branch or any such location with the objective of measuring the quality of customer experience.
Many companies define detailed processes and parameters to ensure that customers will have a good experience in their sales locations. Some examples are:
- How customers will be greeted
- What is the maximum acceptable waiting time
- What should be the temperature of the facility
- How many products should be on display etc.
Who is a Mystery Shopper?
A mystery shopper (also called a secret shopper) is someone who gets paid to visit a store or restaurant and secretly evaluate things like customer service, store cleanliness and product quality. After the visit, the secret shopper fills out a brief questionnaire (shopper report) describing their shopping experience and gets paid for their time and opinions. The business owner then uses the information the mystery shopper has given them to make any necessary improvements in their store or service
Why do mystery shoppers get paid to shop?
Business establishments continually strive to improve their customer service in order to give their customers a great shopping experience. They need “actual” people to assess and evaluate the level of customer service they provide, and give feedback about their shopping experience with them. This is where the role of mystery shoppers comes in. Mystery shoppers evaluate and assess the customer service provided at a particular business establishment by purchasing specific products or using specific services in a prespecified manner. Then mystery shoppers provide their feedback about their shopping experience with the business establishment and get incentives in return.
